an operations manager watching an AI agent handle customer conversations

Our core practice since 2022

We design, build and run Digital FTEs: AI employees for sales, support, operations and reporting. Each one is grounded in your rules and data, deployed by engineers who work inside your business, and overseen by your team.

What we offer

Digital FTEs, built around your team

Every Digital FTE follows the 10-80-10 rule: your team sets the direction, the Digital FTE does the heavy lifting, and your team approves the result.

01

Role-Based Digital FTEs

Think of a Digital FTE as a new team member who never gets tired of the boring parts. Each one has a single, clear job, such as replying to leads or updating reports, and it does that job the way your team does it.

What this looks like

  • One Digital FTE per role, with a clear job description
  • Works inside the tools your team already uses
  • Hands anything unusual to a person, with the context attached
02

Chat and Voice Agents

Your customers get a fast, friendly answer at any hour, on your website, WhatsApp or the phone. The agent can answer questions, book appointments and follow up, and when a case needs a human it passes it on with the full conversation.

What this looks like

  • Instant replies on web chat, WhatsApp and phone
  • Bookings and follow-ups handled without waiting
  • Smooth hand-over to your team for complex cases
03

Workflow and Marketing Automation

A lot of work is simply moving information from one place to another: copying details, chasing approvals, sending the next email. We automate those steps between the apps you already have, so work keeps moving without anyone pushing it.

What this looks like

  • Approvals and hand-offs that route themselves
  • Campaigns and follow-ups sent on time, every time
  • Connects the apps you already pay for
04

Knowledge and Data Systems of Record

An AI is only as good as what it knows. We give every Digital FTE one trusted source for your policies and ways of working, and connect it to your live data, such as your CRM or ERP, so its answers are accurate and up to date.

What this looks like

  • Your approved policies and processes in one place
  • Live data from the systems you run on
  • Answers that match how your business really works
05

Forward Deployed Engineers

Our engineers do not build from a distance. They sit with your team, learn how the work really gets done, and shape each Digital FTE around it. After launch they stay on to tune it and add new skills as you grow.

What this looks like

  • Engineers embedded with your team from day one
  • Built around your real workflows, not a template
  • Ongoing tuning after go-live
06

Evaluation and Governance

Before anything goes live, we agree with you what good looks like and how it will be measured. Guardrails keep the AI inside safe limits, and sensitive actions always wait for a person to approve them.

What this looks like

  • A clear baseline and target agreed up front
  • Regular checks that the results stay on track
  • Human approval for anything sensitive

Why Crystal Telecom

Why build your AI workforce with Crystal Telecom

Automation is where we started. We have shipped Digital FTE sales teams, call centres and content engines for clients like ProPac Solution, Diexus and MIMA Group, and every engagement starts with a baseline and target agreed with your team.

FAQs

Frequently Asked Questions

Got a specific question? Contact us

Crystal Telecom

Ready to Automate Your Business with Crystal Telecom Automation?

Crystal Telecom

Ready to Automate Your Business with Crystal Telecom Automation?

Crystal Telecom

Ready to Automate Your Business with Crystal Telecom Automation?